Just saw a beer commercial with Spike Lee in which someone in a bar asks him what historical figure he'd like to have a beer with. He answers Jackie Robinson, and after some career highlights, the bar patrons, led by Spike, raise their glasses and toast JR. Imagine for a second that the product being hawked was a hit of X, or a doobie, or even a legal product, a cigarette. Wouldn't it be a disguting thought that Jackie Robinson's name was being used as a "tribute" and was being tied into that drug as if he endorsed it or possibly used it when he was alive? Wouldn't it seem totally inappropriate?
What's the difference??